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Elizabeth Miller

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How to Choose a Cloud or SaaS Vendor

Posted by Elizabeth Miller on Thu, Feb 26, 2015 @ 02:47 PM

2015-02-26_1113Choosing a cloud and SaaS vendor can be tricky for SMBs with small IT organizations and larger corporations looking to lower operating costs. There are many benefits to choosing cloud or SaaS over on-premises but the route to those benefits is not always risk-free

Difficulty vetting cloud or SaaS vendors is a common problem in today's IT world. We see many organizations that continue to sweat older assets, having used on-premises software for many years. Irwin Lazar, of Nemertes Research, has pointed out, however, that more than 90 percent of businesses are starting to employ these technologies on some scale. 

Vetting cloud or SaaS vendors can be very easy if you take the right approach. Rather than simply taking trusting the vendor’s qualifications or what you’ve read/heard, you should validate each claim the vendor makes to ensure that they don’t overstate their capabilities.

Verification is the key to success when choosing a cloud or SaaS vendor. Here are our tips to help you make the comprehensive assessments needed to make the right choice.

Vetting the Business

You wouldn’t buy a car from a manufacturer you knew nothing about. The same should be said of a cloud or SaaS solution. When your business is thinking about adopting a new cloud or SaaS technology, its imperative that you vet the vendors’ businesses as well as their technology.

You need to ensure that their leadership is strong, their business model is sound, and that the firm has the financial stability to survive the stressors of the current economy. This stage is the time to ask the tough questions, and get real, specific responses in return. Keep pressing until you get a real answer, one that’s supported by policies and procedures. Questions like these can help you determine the viability of the business at large:

  • Do you have a burn rate where you are making less than you are spending? If so, how long is the runway where you can survive at this pace without new partners investing?
  • Is your leadership rounded and truly qualified? Do you have a technologist at the helm, and has he surrounded himself with the operational, financial and sales expertise to keep turning out great products and services?
  • How do you maintain accountability for your administrative staff in regard to the control and management of customer data within/and outside of your application? What security challenges might we face if we give you direct control over our sensitive or compliance-relevant data?
  • How do you address government regulations?
  • Can we adjust our services as the business evolves?
  • Where does my support come from (vendor, support partner, etc.)?
  • What will I really pay?

Vetting the Technology

Just like with the manufacturer situation stated above, you probably wouldn’t buy a car you hadn’t test driven or looked under the hood of either. In order to determine whether the products/services you’re vetting work properly, you’re going to need to get your hands dirty and test each cloud or SaaS product/service for yourself. Does the product/service have known glitches/issues? Will it fit into the environment(s) as expected? Will it work with all of your platforms and impacted software products?

Now is the time to get the engineers involved to assess the technologies behind the vendor and ensure that they are ready for your purposes. Again, specific instances and case studies will help provide proof points to the vendor’s claims. Questions like these can help determine the efficiency, security, and usability of the technology itself:

  • What role does customer input play when your company plans updates and enhancements?
  • Can I see the software/technology’s R&D roadmap? What other changes are planning for performance and usability? Is this investment actually future proof?
  • Can you describe your data center?
  • How do you define uptime and downtime?
  • How frequently do you test your disaster recovery procedures?
  • Do you have a Service Level Agreement (SLA)?
  • How different is our current infrastructure from yours?
  • Can I move existing apps/services from my private cloud to your public cloud without massive reconfiguration?
  • How do you support my workforce’s mobility requirements?
  • How are my apps and data protected from other users on the same cloud servers?

Vetting their Customer Service

Let’s hit the car analogy one more time. You wouldn’t buy any car from any manufacturer if you weren’t going to get service and support to help you maintain the car over the course of its life.

So when vetting vendors, you need to ask point-blank if they are ready to handle you as a client. The only question that need to be asked during this phase is, “Can I speak with some of your customers?” Current customers are the best resources when it comes to determining whether the vendor’s product/service is on par with what you are expecting.

Don’t settle for the few they give you either. Look at trade shows and vendor events for customers that aren’t raving fans. Looking for non-specific issues can save you a lot of headaches in the future. Be skeptical, but open-minded. Knowing the issues that could arise will help you prepare for them in the future.

Vetting cloud or SaaS vendors can take up to 200 man-hours and could require some policy changes on your part. To do it right, though, you do need to assess more than the technology—you need to look at everything; the vendor’s business, technology, security, service, and employees. While it might seem like a bit of an undertaking, spending more time up front will save you headache and frustration in the end.

SaaS and Cloud in Perspective: UCaaS

Let’s take a quick look at a unique cloud and SaaS perspective: UCaaS.

Let’s say you aren’t ready for a full cloud deployment. You still have some reservations about the public cloud, and you have on-premises assets you want to continue to use. Research is actually beginning to show that “Hybrid Cloud UC Demands Unified Platform Management”. This is one of many cases where UCaaS makes sense.

The market for UCaaS is growing pretty rapidly. Among IT pros responding to a 2014 Spiceworks survey, 11% had adopted UCaaS. However, another 12% indicated they are planning to adopt it in the next year, more than doubling the number of people using UCaaS today.

Some suggest that growing confidence in hosted solutions in general is the impetus for the projected dramatic increase in adoption. Much of that confidence is due to the service providers’ dedication to security improvements.

We are excited about the opportunities UCaaS presents to the cloud and SaaS Markets.

Fear of vetting vendors shouldn’t hold you back from learning more. Check out the Reducing UC Costs and Increasing Business Performance whitepaper to take a deeper dive into the advantages of UCaaS, market drivers, concerns, and what to look for in a provider.

 NEC Spiceworks UCaaS Survey

Topics: SMB, Cloud, Security, Unified Communications, Collaboration, Enterprise Communications, UCaaS

4 Crucial Steps to Implementing a UC Cultural Shift

Posted by Elizabeth Miller on Fri, Feb 13, 2015 @ 10:13 AM

Laptop Work-3The advent of unified communications (UC) technology has transformed the business landscape for companies that successfully adopt and use it.

These days, email, instant messaging, and social media combined with the myriad types of mobile devices can work together to create an incredibly versatile and productive work environment. But this environment, known as unified communications, is only successful if a business devotes the time, energy, and resources to implement both the physical UC solution as well as a UC-oriented cultural shift.

It’s estimated that roughly 80 percent of companies never “fully realize” their UC implementation.  Why?  Well, while the physical implementation  of a new technology is often planned for, it’s typically assumed that users will accept the new communications system out of the box and will automatically understand its features. More often than not, this isn't the case.

Here is the problem stated as blatantly as possible: either plan for the culture shift or reap the consequences that unrealized ROI can bring.

Whether your business is thinking of making the UC transition or  if you’re just upgrading to a new iteration of your current communications system, there are steps to follow to make sure that everything goes both physically and culturally smoothly. 

Here are our 4 Crucial Steps to Implementing a UC Cultural Shift.

1. Involve the Entire Team

The first critical step in implementing a UC initiative is obtaining the needed buy-in from everyone in the company (not just the management team). The need for buy-in warrants a process that ensures consultation of all department leaders and requires they come to the same understanding in regard to the implementation. This process makes it so all stakeholders can work and learn together—helping define what the vision for the UC implementation will be.

But developing a clear-cut picture of the UC initiative is just a small part of this step. Once upper-management has communicated the needed information to the department leaders, these key players must then take the time to energetically and continuously communicate with their subordinates. This portion of the implementation process is the time to cull departmental knowledge—on the current technology’s best practices and failings, and to get employee opinions on the tools that they think would increase productivity.

Topics discussed should include all of the opportunities that UC offers, even those that may not directly affect most people’s daily work. Case in point: a good UC solution can help businesses realize more timely interactions (that means more revenue) and can help them implement a Capex/Opex shift

While Capex/Opex isn’t something that even I think about on a daily basis—I more than realize the need for more revenue. And if a new affordable technology is the way to achieve that, then I can more readily get on board with the technology change than I could if I didn’t know anything about the change at all.  And, when I get a look at the full picture, I begin to feel included in the actual decision-making process (which also makes me more likely to be at least interested in the new solution, if not a little excited in anticipating it).

 

2. Test for User Acceptance

While your IT department will lead the technical aspects of the implementation, departmental leaders, and other key personnel will need to be and should be included in the piloting phase. The role of the latter is to ensure that the software is usable in a practical, real-world, day-to-day scenario.

This step should include demo sessions for both senior executives, who can give “big picture” recommendations, as well as front-line employees. These employees are your best resource when testing new UC solutions because they can explain and highlight specific difficulties with certain tools—giving you the opportunity to take note and the company to tailor the solution appropriately.

Even if this project is your responsibility—i.e., you are the one who knows more about it than anyone else in the company—you must remain open-minded to any recommendations or criticism. In the end, a new UC solution will have to both accommodate the needs of everyone in the company more easily while also helping achieve new business objectives.


3. Market Internally

There are many enterprise-level software products that are remarkably robust and dependable. The failure of a UC-oriented one is rarely the fault of the technology. Instead, the more common cause is implementers failing to impress upon their team the importance of embracing the new “initiative.” Everything must be planned for, and everything must be explained. 

The vendors, however, can’t do all the explaining themselves. The department leaders mentioned in Step One should “champion” the initiative, developing the messaging and communicating directly the benefits the new solution will bring to their direct reports, co-workers, and other staff.

But you can’t force change. You have to win over your converts. And that requires marketing. The language and materials that you use to market your UC initiative internally can have a dramatic effect on user acceptance and can potentially win over converts. The choice of the word “initiative” instead of “project” is not accidental. The word "initiative" denotes more powerful and compelling reasoning than the word project, and better conveys the all-encompassing nature of a UC implementation. 

That vocabulary choice that we just made is actually called marketing. And when you market appropriately to the majority of your end-users, the stragglers will inevitably follow.

 

4. Mandate Training and Measure Afterward

Here’s a fact. People hate “training”. When you’re in the process of implementing any new technology, you’ll find that most of your co-workers will balk at the idea of attending when the training sessions start.

In the same vein, many businesses are also hesitant to make training mandatory. Regardless of how your employees will feel about it, training provides valuable information on how to shift to the new solution and gives you another opportunity to champion your new solution. So they need to be there. And if you have to incentivize it with something awesome to keep everyone happy, then that’s what you should do. Making UC training fun and valuable—and it is imperative that you have your vendor’s help during this period—is the key to getting ultimate buy-in.

BUT, before you count the implementation as “complete”, you need to measure the adoption rate. Analytically speaking this is your one chance to determine whether the UC implementation initiative was truly successful. It’s also an opportunity to identify the last pockets of employee resistance.  If you want to overcome any and all lingering objections to the implementation—measuring the adoption rate is the way to do it. 

Keep these tips in mind as you plan your UC implementation. They will make the whole process simpler and really will raise your overall chances of success.

NEC-SV9000-UC-Solutions

Topics: SMB, Business Continuity, Unified Communications, Enterprise Communications, VoIP, UCaaS

How will the Internet of Things be Strategic to the Enterprise?

Posted by Elizabeth Miller on Thu, Feb 05, 2015 @ 10:00 AM

NEC-Ubiquitous-ConnectednessThe Internet of Things (IoT) is quickly becoming entrenched in both consumer and enterprise IT as both a technology priority and a buzzword. As IT practitioners continue the ongoing evaluation of the rapidly growing array of IT tools and technologies available to the Enterprise, it might be time to question how strategic the IoT will be to the successful and smart enterprise of the near future.

Perhaps it would be best to discuss the IoT by first removing its “buzzword” status. The IoT is nothing more than a convergence of today’s pre-existing top IT Trends—think smart mobility, cloud, biometrics, and big data. But it is the true convergence of these technologies—working together seamlessly as interoperable parts of a whole—which is the goal and should define the term “Internet of Things.”

The data should be familiar. By 2020, IoT will be an $8.9 trillion market with over 212 billion connected “things,” meaning that within the next 5 years, the connectedness of everything will be one of the world’s largest industries.  

But the question is not “will the IoT be important” but is rather, “will it be strategic to the enterprise?” Will planning for and installing “IoT” ready devices now result in success over your competitors?

Adoption of the IoT

At its core, the IoT is technological equipment that is connected to a network enabling information transfer, and improving efficiencies. The benefits can be vast for enterprises.

First, businesses can accelerate product development and deployment cycles by unifying information from diverse sources and applications. Second, the IoT introduces new revenue streams by allowing businesses to take advantage of the latest smart technologies before their competition. Finally, all these new connected devices produce a ton of data that can be disseminated and quantified for more reliable outcomes.

Because IoT connects tens, and eventually, hundreds of billions of active devices that capture and project data that broadly enriches the network, both consumer and enterprise technologies will continue to be important, and both will affect the enterprise. Consumer products manufacturers like PhilipsGE, (and now Google ) and carmakers  are racing to connect their products to internet networks for this reason. This connection will generate incredible accumulate data value, and that data will have enormous competitive consequence.

Smart enterprises should be starting to build their IoT ecosystems, leveraging new technologies and growing their network effect in order to be the most appealing and valuable offering within their vertical industries.

Where the IoT will impact the Enterprise?

The best techniques for exploiting the IoT to create business value are still emerging. But, it’s becoming apparent that the IoT will affect the enterprise in the following ways:  

  • Creating smart, connected workplaces. The smart, connected workplace is full of emerging IoT related technologies. Think wearables, 3D printers, and any other sensor or control technology that can be connected to the network.
  • Creating new, quantifiable business activities. With business process monitoring, control, and optimization technologies connected, disparate, previously unmeasurable business activities in the office will be systematically categorized and improved.  Wearables and technologies like smartdust will be instrumental in capturing deeper levels of data. Technologies refined to process this big data will be applied to manage, orchestrate, and extract meaning from the vast streams of digital knowledge elicited from daily enterprise activities.
  • Automating products and services. Companies will first IoT enable their products and services, but then soon design them for and around IoT.
  • Creating new business intelligence. IoT network connection will have profound new levels of insight into how the world around us works and interacts with technology. Like Big Data, IoT will help businesses adapt and become better attuned to new realities.

Staying engaged and connected with customers via UC

In short, the IoT represents a zero-sum presence in our customer's lives. By being connected in a meaningful way 24/7 with millions of our customers through IoT-enabled systems of engagement, we can ensure our organizations stay relevant and keep the competition from doing so.

There is a lot going on in the background of the IoT discussion to bring this meaningful content to the consumer that involves Unified Communications. What’s exciting from a UC perspective is that the IoT integrates into mainstream enterprise systems and supports interoperable real-world, on-line end-to-end business applications.

So, in short, yes, IoT is strategic to the enterprise. There isn't much time, so build your ecosystem, accumulate knowledge, and get it delivering and capturing data as soon as possible. 

NEC Smart Enterprise Trends 2015 eBook Download

Topics: Unified Communications, Enterprise Communications, VoIP, Internet of Things

NEC Salutes SMBs this Holiday Season

Posted by Elizabeth Miller on Tue, Nov 25, 2014 @ 09:45 AM

NEC Shop Local Small Business Saturday Communications UC‘Tis the season for shopping, and three of the U.S’s favorite shopping days—Black Friday, Small Business Saturday, and Cyber Monday—are just around the corner. This is one of NEC’s favorite times of year, and it’s at this time that we give thanks for our small and medium-sized dealers and customers.

NEC would not be the successful organization it is today without the help of small businesses—the remote workers, the startups, and the established retail shops, doctor’s offices, and all the people who sometimes get overlooked during this time of year.

You may think that, with a whole week devoted to celebrating small businesses in May, that small companies don't need us to say how great they are and that we value what they bring to the economy. But they do need focus—a little attention and a polite “thank-you”—during this time of year.

So to say “thank you” to our small business customers, NEC wants to remind everyone about how valuable SMBs are to our communities.

What is Small Business Saturday?

We all know what Black Friday and Cyber Monday are—the big-box retailers’ opportunity to get us out (or online) to kick off the holiday season. And while these are important days for the U.S. economically speaking, one day that’s relatively new to our history, Small Business Saturday, may get overlooked by holiday shoppers.

In 2010, American Express founded Small Business Saturday to help small businesses with their most pressing need—getting more customers. The day encourages people to shop at small businesses on the Saturday after Thanksgiving. The day has grown into a powerful movement, and more people are taking part each year. In fact, an estimated 5.5 Billion dollars was spent on Small Business Saturday in 2012, and 1,450 “neighborhood champions” signed up to rally both local businesses and local shoppers in their towns in last year.

According to the National Retail Federation, SMBs make 20 to 40 percent of their yearly sales during the last two months of the calendar year.


The Economics of SMBs

With so many businesses depending on holiday sales to make or break the bank as it were, it becomes easier to understand why Small Business Saturday matters so much to so many.

The United States was built on the backs of small business entrepreneurs. And even in today’s economy, which is much more geared toward achieving “big business” status, small businesses remain a critical component of and major contributor to the strength of local economies. Even with large corporations making the bulk of the country’s money (which they could not do without their small business partners), the real driver behind the success of the economy is small business. Firms with fewer than 500 employees drive the economy by providing jobs for over half of the nation’s private workforce. The most recent figures from the U.S. Small Business Administration show that small businesses with fewer than 20 employees lead job creation, and have contributed to 63 percent of net new jobs created since 1993.

Small businesses comprise what share of the U.S. economy?

Small businesses make up:

  • 99.7 percent of U.S. employer firms, 
  • 63 percent of net new private-sector jobs,
  • 48.5 percent of private-sector employ¬ment,
  • 42 percent of private-sector payroll,
  • 46 percent of private-sector output,
  • 37 percent of high-tech employment,
  • 98 percent of firms exporting goods, and
  • 33 percent of exporting value.

2014 Holiday Shopping Statistics

Supporting your local businesses should be of the utmost importance this holiday season. To show you just how important the holidays are to small businesses financially, here are some of Twitter’s Small Business Holiday Insights:

  • On average, survey respondents said they planned to spend nearly $800
  • 7 in 10 respondents said they will purchase gifts for everyone on their list, and a few for themselves
  • 8 in 10 consumers say they want to support SMBs, particularly during the holidays
  • Consumers only plan to spend $3 out of every $10 they have budgeted with SMB retailers and on SMB e-commerce websites

Helping Small Businesses Grow With Smart Communications

If what you’re shopping for happens to be a new communications solution, then NEC’s Smart Communications for SMBs might be what you are looking for. NEC’s Unified Communications solutions are designed to help businesses respond more quickly and efficiently to customer requests to drive loyalty and ultimately grow a small business into a big one. When you shop locally, you give money back to your own community—you help create more jobs, stimulate economic growth, and keep more people open for business.

Contact us if you’d like to talk to your local NEC dealer, and remember we want consumers to #ShopSmall this Saturday—and for the rest of the holiday season.

 

NEC Find a Dealer
  

Topics: SMB, Customer Satisfaction, Unified Communications, Collaboration

Can Teams Collaborate Effectively While Working Remotely?

Posted by Elizabeth Miller on Mon, Nov 03, 2014 @ 10:20 AM

NEC Remote Workforce Telecommuting TechnologyIt’s estimated that telecommuters will total 3.9 million people by 2016.The question remains though—can work-from-home teams collaborate effectively with the help of technology?

Telecommuting seems to be a business trend that thrived during and survived the recession. There’s been an abundance of news articles on this very topic since Yahoo CEO Marissa Mayer announced almost two years ago that the company’s new policy would only allow telecommuting occasionally. Yahoo's human resources chief, Jackie Reses, announced the telecommuting change in a memo, saying, "To become the absolute best place to work, communication and collaboration will be important, so we need to be working side-by-side."

The indication here seems to be that collaborating and communicating from multiple locations and across technology doesn’t work nearly as well as in-person collaboration—a bold statement which many critics claimed was unfounded and misguided. With most businesses using some form of communications technology like Unified Communications and Collaboration (UC&C) that have applications and features like presence, unified messaging, and video collaboration that have been proven to make teams more efficient—the decision to re-route two decades of Yahoo and HR modernization and improvement seems like a giant step backwards.

The teleworker discussion seems to be a small piece of a much bigger conversation—whether or not technology actually brings people together, and how best to define the new workplace and teleworkers’ individual roles in it.

“No one would disagree that the U.S. work force is increasingly mobile,” said the Telework Research Network in a 2011 paper on the state of telecommuting. “But, beyond that broad statement, we know little about the rate of increase in mobility — how often people are out of the office, where they are, and what they’re doing. For that matter, there’s no agreed-upon method of defining who they are.”

The Challenges Facing the Remote Workforce

It’s clear that the remote workforce discussion was taking place long before Marissa Mayer and team entered it. And they certainly aren’t the only ones to question the effectiveness of a constantly remote work-force.

In an article by Gallup Business Journal author Steve Crabtree, Google's Chief Internet evangelist Vint Cerf emphasizes the importance of frequent casual interactions between coworkers.

Tools like instant messaging and video collaboration can help create opportunities for these interactions for remote workers—provided of course that UC and communications solutions are evenly distributed and widely used throughout the given organization.

Dr. Cerf, one of Gallup’s senior scientists, is widely regarded as one of the fathers of the Internet for his seminal work on the TCP/IP protocols that form its underlying architecture, and the networking tools he helped make possible now allow many people to do their jobs from almost anywhere.

Google has faced its own challenges with employees working together remotely. “‘We had people participating in teams, [and] they would almost never see each other face to face. Often they were in different time zones, which meant they had to work harder to stay in sync,’” Dr. Cerf said. “‘So we started recompiling groups to make them, if not co-located, at least within one or two time zones of one another so that it was more convenient to interact.’”

Many similar challenges are faced by organizations that have large telecommuting populations. As more workplaces become dispersed and reliant on remote workforces, more companies will experience the tension of helping employees work together effectively while allowing them to do their jobs from disparate locations.

Modesty is Key to Higher Telecommuting Success Rates

One of the top telecommuting questions that most people want answered is: “How does telecommuting affect employee engagement?” On the one hand, working remotely offers employees a measure of autonomy, helping them feel better equipped to do their jobs. On the other hand, employees must have positive, trusting relationships with their managers and coworkers to stay engaged, and such relationships become much more difficult to sustain with less face-to-face interaction.

Gallup’s State of the American Workplace report suggests that the ability to work remotely corresponds with higher engagement, but, primarily among those who spend less than 20% of their total working time doing so—a pattern that makes “intuitive sense,” according to Dr. Cerf.

Jennifer Glass, a professor of sociology at the University of Texas, Austin, who has studied teleworking for two decades, said her research shows that much of what managers and professionals call telecommuting occurs after a 40-hour week spent in the office. These people check email, return calls and write reports from home, but in the evenings and weekends.

Flexibility is a remote work benefit that will elicit a positive response while it remains a benefit, but beyond that it becomes less useful. In terms of the limits to the utility of telecommuting, it seems that studies and statistics suggest that the strategy involved in managing in-office and remote work is as important, if not more so, than the tools used while telecommuting.

Solutions are found in Balance

Balance is needed between utilizing the advantages of online collaboration tools and the need for the personal and informal interactions that boost workplace morale/cohesion; a balance which depends on the nature of the job being done and specific situations.

In inclement weather or other crises, cloud computing services such as remote desktops, softphones that can be accessed from home or at work, and video collaboration tools can help organizations ensure that everyone continues working even if they cannot physically get into the office. The benefits in this situation are great, and often allow employers to keep employees safe without losing, what many times can end up being weeks of, productivity.

“The ability to set up a collaborative environment literally within seconds is an extraordinarily powerful tool,’ Dr. Cerf says, ‘as opposed to having to coordinate everybody's calendar and waiting two weeks before we can all put our heads together [in the same room].’”

But it’s still just as important to interact directly with co-workers on a regular basis. According to Dr. Cerf, face-to-face conversations help “cross-pollinate” talent and creativity among varied workgroups and departments within an organization.

The Flexibility of Modern Communications

In the end, companies will have to devise policies that meet their own needs and values. As we mentioned before UC&C, video collaboration, presence, instant messaging etc., can help organization scale communications more appropriately to affordably allow telecommuting as needed/wanted.

But UC&C does a lot more than that. UC&C integrates real-time and regular communications with business processes and requirements based on presence capabilities, presenting a consistent unified user interface and user experience across multiple devices and media types. UC also supports each organization when managing various types of communications across multiple devices and applications, and across geographies, with personalized rules and policies, while integrating with back-office applications, systems and business processes.

UC&C can help you re-define what “remote work” means for your business by helping you eliminate many of the social issues typically associated with long-term work outside of the office. How? UC&C enables people to connect, communicate and collaborate seamlessly to improve business agility and results. These results include better user and group productivity, dynamic collaboration and simplified business processes—all goals that need to be met to keep remote workers connected to each other and the home office.

 

NEC Remote Workforce Collaboration Technology

 

  

Topics: Business Continuity, Unified Communications, Collaboration, Enterprise Communications, Mobility, UCaaS

Contact Center Metrics: The Importance of First Call Resolution

Posted by Elizabeth Miller on Wed, Oct 22, 2014 @ 09:59 AM

NEC Contact Center First Call ResolutionTech professionals love their acronyms, and FCR—First Call Resolution in customer service industries and contact centers is no different. Lately, it seems every vertical industry has its vocabulary; with an acronym for every ideology, methodology, principle, and strategy. Most of these terms have been discussed to death—to the extent that it becomes difficult to get excited about the topic at all. 

FCR is one of the acronyms we don’t see nearly enough of, though; which becomes evident when running a simple search for the term. In fact, search engines seem to return every generic name for FCR other than the one discussed here.

FCR is one of the five most important operational metrics in today’s contact centers and is also one of the key drivers of customer satisfaction. You would think that in a challenging economic environment, one that is increasingly focused on the importance of customer satisfaction in a word-of-mouth-equals-free-marketing-distribution kind of world, that the topic would be written about so extensively that it would dominate search engine results.

So why aren’t we talking about it?

Contacts vs. Calls                            

Customer relationship managers use FCR to mean two principles/metrics that are often used interchangeably—when they shouldn’t be. Is FCR first contact resolution or first call resolution?  The answer to that question depends on your business’ individual needs.

First Contact Resolution incorporates the same principles as first call resolution—which is generally accepted to mean that a contact center agent addresses a customer's need the first time they call, thereby eliminating the need for the customer to follow up with a second call.

First Contact Resolution takes First Call a step further by tracking the contact’s behaviors and providing additional analytics and data based on their actions.

While purists might agree that First Contact Resolution is the better of the two metrics and most reflective of true customer experience, the reality is that purchasing the customer lifecycle tracking software needed to appropriately track the First Contact Resolution metric is often expensive and impractical.

Why impractical?

Well, for the answer, we must look at the Pareto Principle.

The 80/20 Rule

The Pareto Principle—also known as the 80/20 principle—is named after Italian economist Vilfredo Pareto. His theory, originally a socio-economic commentary on the distribution of wealth in early 20th century Italy, was adopted by business strategists in the 1940’s as an all-inclusive philosophy of the “vital few and the trivial many.”

In the context of the call center, this typically means that 80% of customer service calls/requests are coming from 20% of a given customer base.

So, taking the Pareto Principle into consideration means understanding that the customers who are on the phone with your contact center agents today, will likely be the same customers who are on the phone with your agents next week. Knowing this turns the immediate need for First Contact-level tracking into a lower-priority concern.

If you have the budget to spend on customer lifecycle management technology, then you should track that data.

But I’d rather focus on First Call Resolution, and how implementing sound practices with appropriate contact center technology makes it possible to improve this essential performance metric.

What the Statistics Say

Last year, WhitePages and the International Customer Management Institute (ICMI) performed a study of 542 contact center professionals titled “Using Big Data in the Contact Center.”  The study found that 60 percent of contact center managers feel like they are unable to deliver actionable customer service information to agents due to data overload and a lack of focus on customer satisfaction. In addition, the survey found that:

  • More than 40 percent of customer contact information is manually recorded by agents instead of fed through automated APIs or Web-based systems, which means reps are often not as connected to relevant customer data as they need to be to guarantee FCR.
  • Half of call center agents feel hampered by productivity challenges such as having to ask customers for basic contact information.
  • More than a third of contact centers do not collect any data around customer satisfaction, and 15 percent collect it but don’t use it at all.

While there are a great number of businesses continuing to operate with legacy call center equipment and ignore the importance of technology that helps achieve immediate customer satisfaction, today’s customers are becoming increasingly demanding. Customers are becoming more aggressive when comparing prices and are apt to switch their loyalty to your competition because of a poor customer service experience.

The study shows that without the right tools and guidance, agents are neither able to handle the volume of data that is in front of them, nor able to extract the vital pieces of information that they need to drive successful outcomes.

Everyone lately has experienced a terrible call or long hold time. In fact, the entire experience has created a small culture on Twitter that identifies with the hashtag #onholdwith.

Obsolete technology doesn’t give any business the extensibility it needs to answer customer complaints. When you consider that these same businesses are also becoming overwhelmed by data, one wonders whether or not first call resolution as a principle is also becoming obsolete and forgotten.

Keeping your customers in focus

Failure to resolve customer issues in the first call results in callbacks and increased total costs. If customers have to call back two or three times to resolve their issue, they may not call back ever again.

No matter how fast your company grows your customer service has to remain razor sharp. After all, the cost of acquiring a new customer is considerably greater than retaining an existing one.  So how can you work aggressively to make sure that each interaction with your agents ends with resolution? By considering the following:

  1. Educate agents and get them involved: Educate your agents and then empower them to improve first call resolution-related processes. Your agents know customers and customer care probably better than anyone. Smart managers actively solicit suggestions and insight from their agents regarding how they may be able to enhance first call resolution performance. Given the opportunity, your call center agents will tell you what tools, training, and workflows are lacking and what processes and metrics are interfering with their ability to resolve customer issues effectively.
  2. Consult past records: Don't attempt to solve the problem without doing due diligence. Encourage your agents to review past interactions with their customers for clues and indications about why certain interactions resolve and others do not. Doing so will put your agents in a better place to remedy problems instantly.
  3. Install recording software: To get a sense of whether your agents resolve customer queries or escalate them, invest in call recording software which can record and archive every single interaction. Doing so gives your call center managers something to rely on to identify best-in-class behavior and zero in on patterns needing improvement.
  4. Optimize workforce management processes: Even the best trained and equipped agents on the planet can’t be successful if they’re over-worked. The same applies if the customer, who has been caged in a queue for 15 minutes, is screaming at them for taking too long when answering the phone. Accurate forecasting and sound scheduling is critical, as is mastering skills-based routing, so callers get sent to the right agent with the right skill set to handle a customer’s specific issue right there on the spot.

Solutions available to your business

Ultimately there is a high cost, in terms of inefficiencies and operational cost, when you continue to operate outdated technologies. Taking inventory of your existing call center technologies can help you determine if it’s time for an overhaul or a simple upgrade.

You don’t have to choose between favorite software and hardware. You can choose to invest in contact centers with automatic call distribution and attendant technologies so that calls coming into your contact center are routed correctly. Many of these technologies now include Unified Communications with presence technology, which can help you identify available subject matter experts instantly.

Check out our whitepaper for more information on Best (and Worst) Practices in Customer Communications.

NEC Contact Center White Paper

Topics: Contact Center, SMB, Customer Satisfaction, Unified Communications, Enterprise Communications

BYOD and BYOA: The State of Mobility Adoption

Posted by Elizabeth Miller on Mon, Aug 04, 2014 @ 02:31 PM

BYOD and BYOA: How Devices and Apps Function Together to Improve Business Productivity and Employee Efficiency

NEC BYOD EmployeesMobile devices are completely ingrained in our daily lives. They entertain, remind, socialize, and manage us. They are our personal authentication key to the world around us. They are an extension of ourselves. Handheld mobile devices are just extremely personal, more so than any other device we interact with during the day. When asked, most people will say that they’ll give up food or sleep before they’re deprived of their mobile device, and for most there is a discernable level of anxiety when their device isn’t actively with them.

BYOD: The Device is King

NEC BYOD MobilityThe personal dynamics of mobile devices and, in turn, mobile device management, has made adoption of mobile technology a tricky business across the board. For most organizations, Bring Your Own Device (BYOD) policies are still complex and perceived as risky. But, with the global workforce’s rapid adoption of the mobile work style, integration of BYOD policies have been necessary for most organizations to maintain the high levels of productivity needed to sustain business success. In fact, only businesses with high-level security concerns and strict privacy needs—like financial organizations—can succeed in today’s marketplace without some form of acceptance of BYOD in their mobile policies.

Originally, the largest motivation for BYOD was the desire to get rid of the traditional corporate device and its restrictive user experience which contrasted sharply against the newer, smarter consumer devices providing more personal experiences. The result for many early BYOD adopters was the increased employee satisfaction, productivity, and improved competitive advantage that they were searching for.

We’ve talked about BYOD for what seems like too long, but it continues to be a hot topic as employers allow employees to utilize their own devices at the office. But, as many of us know, giving employee-owned devices access to the corporate network increases risk and is difficult for businesses to manage. Many IT departments don’t have the time to deal with the challenges inherent with BYOD; the co-existence of personal and business data, multiple operating systems, and problems with backup, recovery, security, and compliance.

In fact, the 2014 Executive Enterprise Mobility Report released by Apperian and conducted by CITO Research, helps shed some light on how important the issues are that executives at a range of companies embracing these mobility strategies face.

For example, 77% of the respondents highlighted security as a major concern with mobile device management—not much of a shocking discovery if you’ve ever dealt with mobility in the past. What is shocking? That 70% of respondents are still unable to detect data or device loss, which highlights a starteling lack of mobile security initiative in today's businesses despite security being a key concern.

What is clear, is that companies understand the inherent risk surrounding BYOD and many are still struggling with how best to address their concerns.

Some of the challenges of managing BYOD programs have re-invigorated a “bring-your-own” trend that dates back to the 1980s—Bring Your Own Apps (BYOA). BYOA can be used as a way to preserve the productivity benefits of BYOD while reducing the capital costs associated with managing a BYOD program.

BYOA: The App is Queen

The BYOA trend centers on employees’ use of third-party applications in the workplace. But BYOA is really the key driver of a much larger trend that's growing in popularity; IT consumerization. Why? Because BYOA and its associated benefits for employees include greater engagement and satisfaction, and improved productivity, the chief cornerstone of the IT Consumerization movement.

Since BYOA employees choose their own applications, each employee can use the apps that he or she is most comfortable with. Not only does this improve productivity by allowing employees to have more control over the software they use, it also enhances efficiency by letting each individual person use the tool that best matches their work style. This gives you the opportunity to provide more software and business process features to your team than you could logically provide while employing a BYOD or other corporate mobility strategy. IT Consumerization essentially allows businesses to create endless opportunities with multiple new ways to get work done—which would likely have a positive effect in terms of employee morale and efficacy.

But the greatest strengths of the BYOA policy are also its greatest weaknesses.

Most consumer apps being used in the enterprise are cloud-based in order to allow user access from multiple devices, laptops included. Many organizations are finding that the combination of cloud-based document sharing and cloud-based business process solutions are meeting a growing number of their business requirements.

As employees are increasingly under pressure to do more with less in terms of budget and IT resources, they often turn to BYOA to get the job done. While this can be rationalized as a means of reducing the capital expenditures and licensing costs associated with using corporate-issued file storage, document sharing, and business process software, all budgetary benefits that come from reducing capital costs are often negated because of one thing—sacrificed security. Your prized corporate data is now sitting in someone else’s cloud.

There is no ace in the hole when it comes to security policies. The simple fact is that SMBs must absorb certain types of risk out of necessity when competing with large enterprises—which is why you’re likely to see higher BYOA adoption among SMBs than enterprises.

But for those who can’t absorb that risk, or simply don’t want to, there’s good news—that risk can be managed.

Security and Mobility: Striking Common Ground

NEC BYOD SecurityThe key challenges for businesses of all sizes adopting cloud and mobility applications is finding the right balance between usability and data security. In an ideal world, users would like to have one-click access to an increasing number of apps without needing 12 digit passwords for each app. Since users are bringing in their own devices, and these devices are the primary means to app access, they must be “trusted” within the organization and secured.

“Perimeter Security” no longer exists in the enterprise. Network boundaries are slowly disappearing—and many IT departments are still trying to control all facets of off-premises application access from roaming mobile endpoints. But this is, quite simply, impossible to do. And so a shift in the way we think about security may be in order.

Protecting data directly, not the device, guards your data at the source rather than the endpoint, ensuring the safety of your businesses’ information regardless of your employee’s location. Information Rights Management and other such technologies directly embed access rules into documents by way of cryptography. With this method, the rules are applicable to documents regardless of location or device, allowing effective security measures for multi-device environments.

This pattern also allows for “detecting, logging, and blocking” data that leaves enterprise premises. Having the capability to follow the transmission of sensitive data solves part of the problem that has become apparent in Apperian’s Mobility report—understanding where, when, and how users are transferring information out of the corporate network.

Secondly, the drive to demand better security from consumer app providers needs to be spearheaded by SMB and enterprise businesses. Since most businesses are embracing some form of BYOD/BYOA, and most of us spend at least 40 hours a week in the workplace, the burden of changing app security—and consequently cloud stability—really falls on businesses, not consumers.

Finally, securing critical business communications can solve a lot of data leakage from the start. Unified Communications (UC) can help keep your company keep its contacts and other data safe and secure when an employee’s device is lost or stolen.

With the right UC app, your IT administrator can secure data loss easily. Unified Communications lets employees bring their own devices while still maintaining high levels of corporate security. The best UC platforms let you support multiple devices through one single approved UC app, meaning your employees can have access to their favorite communications tools without your IT department having to support each device individually.

In regard to other security issues, many organizations that have started implementing consumerization policies are establishing acceptable use standards for use of consumer technologies in the workplace. Acceptable use policies (AUP) stipulate requirements that must be followed to be granted network access.

To learn more about how BYOD policies empower smart enterprises, along with other trends impacting the workforce, download the Smart Enterprise Trends eBook.

 

NEC Smart Enterprise Trends

Topics: SMB, Cloud, Collaboration, Enterprise Communications, BYOD

NEC’s Annual Drivers Day Highlights Similarities between UC and F1

Posted by Elizabeth Miller on Thu, Jul 03, 2014 @ 02:02 PM

NEC Sauber Drivers Day Unified Communications F1What does Unified Communications have in common with Formula One racing?

Well a lot more than you might think. There’s nothing like the combination of speed and technology—a blend that is key to success for both technologists and Formula One (F1) teams.

Speed sells, and it sells well. Speed—or lack thereof—is the main reason that many technology innovations take off. It’s also the reason why many fail. Speed is the reason why dial-up internet was replaced by DSL, horses by automobiles, and why F1 racing continues to grow in popularity year over year. 

All of that is fairly obvious.

But what isn’t always obvious—is that NEC invests in speed and innovation in areas beyond IT technology.  In fact, NEC is heavily invested in F1 racing—a sport where speed and technological innovation are necessary to succeed.

NEC is a premier partner of the  Sauber F1 Team, and yesterday we hosted our annual F1 Drivers Day event at our European headquarters. It’s a fun day for NEC and is just four days before the British Grand Prix at Silverstone. 

Drivers Day was celebrated locally for NEC business partners, employees, and any F1 fans that could make it to the event. But in a truly innovative and unique fashion, partners, employees, and fans from multiple cities across the globe were able to attend via NEC’s award-winning Unified Communications & Collaboration platform UNIVERGE 3C.

Those who attended had the opportunity to meet Sauber F1 Team driver Esteban Gutiérrez and test driver Giedo van der Garde in person. The rest of us were invited to a question and answer session through the live UNIVERGE 3C broadcast, which gave the event a truly authentic flair (we are technologists after all).

After general introductions by NEC Global Marketing Executive, Todd Landry, Sauber Motorsport AG Marketing Director, Alex Sauber, came to the stage to discuss the role that technology plays in F1 racing.

Racing technology has indeed changed a lot over time—which was evident in the pictures that Sauber brought with him of some of the original computers and equipment that has been used by the team. Sauber is one of the oldest F1 teams on the grid today—and was founded in 1970. So they’ve had a front row seat as F1 technology has grown and changed over the last 40 plus years (the picture below is an excellent example as it shows how much the steering wheel changed over the course of just one year).  

With Esteban running late as a result of a British Customs snafu, Giedo took the first round of questions from the global audience. The first question was about F1 steering wheels, which to a layman looks like the lunky musclebound brother of an Xbox controller.

NEC Sauber Drivers Day Unified Communications F1 technologyThe steering wheels are incredibly complicated. The buttons and knobs do everything from controlling the radio, to managing the brake systems, shifting, clutch system, oil intake, brake fluid—and so on. The lights, and now screen, serve as warning mechanisms—letting the driver know when something has gone awry. With the car going up to 340 kilometres per hour (about 211 miles per hour) it becomes increasingly evident that making an error can be dangerous.

That’s why the drivers are given their own tech—simulators, which keeps their reflexes honed during the off season. For Giedo, the newest Sauber team driver, the simulator technology is even more important, as each car is customized to the team and the team’s drivers.

The discussion then turned to racetracks, with a viewer asking where the Silverstone track was most challenging, and which track was the most difficult overall.

Giedo memorizes each track. The real challenge, according to him, lies within the curves. Curves are the most technically difficult parts of the race for the drivers to execute. Even with the stable car, the high speed corners require serious backbone—as the changes in down force and torque make the car more difficult to handle—like an incredibly powerful dog pulling on a leash.

F1 in general requires serious backbone, which signals the part of the event where the discussion turned toward the racers themselves. It bears mentioning for those who are not fans that Formula One racing is one of the most physically demanding sports there is.

As Giedo kept talking, he named Singapore track as his toughest, both physically and mentally. “It’s basically made up of non-stop corners,” he said. Singapore is a two hour race, during which his average heart rate is 158 beats-per-minute—putting immense stress on the driver’s body. This is most evident when you compare the number to the average healthy man’s heart rate, which is typically around 60 beats-per-minute.

The physical stress of driving takes a toll on the racers, which led Giedo to discuss the difficulties of not being able to drink in the car. With so few pit stops, it can be easy to get dehydrated. Racers can lose up to 3 litres or more of fluid (about 0.8 gallons) in a two hour race—three times more than what’s required to lose concentration.  So dehydration becomes even more dangerous than usual in a sport where concentration is literally required to keep the participants alive.

The human element, as it seems, may be one of the most dangerous facets of F1 racing. In fact, the cars themselves are one of the safest, as they are engineered to be highly stable and include some of the best technology the world has to offer. But when asked by one NEC F1 fan whether or not there was a future where robots would be driving the cars, Giedo flatly said, “No,” indicating that the robots wouldn’t be able to make the quick decisions the drivers themselves have to make during every race.

As Esteban arrived and got settled, the discussion turned to fitness, as a viewer asked about exercise needed to sustain the racers’ bodies during the grueling races.

F1 racers must have immense physical resistance to heat and other stresses, as well as the ability to cope with potentially catastrophic fluid loss. In fact, experts say the loss of one per cent of body fluid is enough to cause serious lapses in concentration. And a Grand Prix driver will lose up to three and a half liters of fluid in the course of a two-hour race.

During an F1 race a driver will experience up to 5G under braking and cornering  and 3G under hard acceleration, meaning that his neck has to support up to 24 kilograms (53 pounds) during a long corner—the equivalent of having a sack of spuds slammed into the side of your head while you’re driving.

During the off season, Giedo and Esteban said they will work out about for about three hours in the morning, and two hours in the afternoon to stay in shape. During the season, the drivers have a varied schedule, so while they try to average two hours a day, it can change. 

When Esteban was asked what matters most, the skills of the driver or the technology in the car, he answered very matter-of-factly, “Well the car has to be quick. But driver has to drive as quick as possible with the car that’s fast. It’s a combination.”

So there you have it. Speed and technology, paired together to make a successful F1 racer as well as the car he drives.

And as the live UNIVERGE 3C broadcast came to a close, Esteban thanked the NEC team saying that UNIVERGE 3C gave them the ability to talk to all of the NEC fans more easily. “Thanks to the technology, we don’t have to travel all over to talk to you,” he said.

Which given his issue with Customs, is probably a relief.

If You Missed the Event

Interested in learning more about Sauber? Want to see how well NEC's UNIVERGE 3C works in a truly global application? Just love F1? Check out NEC's F1 Drivers Day video below. 

 

Topics: Unified Communications, Collaboration, Enterprise Communications, Mobility

5 Things Millennials will Love about Unified Communications

Posted by Elizabeth Miller on Tue, Apr 29, 2014 @ 02:02 PM

NEC Unified Communications Millennials love UC

Supporting Millennials in the Enterprise becomes easier with Unified Communications Technology.

Everywhere you look these days there’s an article about millennials—the net generation, generation next, echo boomers. I am a millennial. So I have some insight into the millennial/tech conversation.

Yes, it is true that we are inherently good with technology.  That I won’t argue. But we are still very new to the enterprise—and simultaneously, enterprise lingo. Throw a term like “unified communications” at a millennial, and many of my peers will draw a blank.

Despite that little flaw, we are becoming an increasingly significant factor to consider when defining business IT needs. At over 79 million strong in the US, we currently outnumber the baby boomer generation by three million people.  By 2015, we will comprise over half of the labor market globally.

Unified communications offers all of the tools that millennials demand in the workplace. But like me, they may not know that. Because even though we are technologically savvy, the consumer market does not have or use a term like Unified Communications. Millennials have just not had a chance to become familiar with it.

I did a lot of reading about UC when I first heard the phrase. And I learned a lot of technically specific IT information. But I didn’t really “get” UC until I attended a training/demo. The training showed me just how quintessential UC is to my generation. It includes all the features that we like to have on hand as we work—all the tools we already use.

From my training, I’ve developed a list of the Top 5 Features Millennials will Love about UC.

Rich Presence

What it is: Rich presence allows users to locate and identify another user’s availability and contact them on their preferred device.

Why it matters: Millennials like efficiency. We’ve had Rich Presence—at least in the form of availability—as a feature of our various instant messaging systems for over a decade. To us, it’s second nature to mark ourselves as “Away” or “Out to Lunch” on an Instant Messaging platform. By that rationale, it’s also second nature for us to want to know someone else’s availability before we ever pick up the phone. It is fantastic that UC solutions offer presence features that are capable of showing when co-workers are “On the Phone,” or, “In a Meeting;” as well as if they are in the office or mobile. Rich Presence allows more efficient conversations, and enhances voice and messaging applications to better suit millennials’—and everyone else’s—mobility needs.

Instant Messaging/Chat

What it is: Instant Messaging/Chat technology provides a communications alternative to traditional telephone calls or video conferences that is less-intrusive and enables quick exchange of information.

Why it matters: Millennials are chatty. And while we’re not necessarily more communicative than our Gen X and Baby Boomer peers, the fact is that Millennials communicate differently. Making a phone call is not always our first instinct (admittedly there are those of us who find phone calls to be daunting). So, most millennials are less likely to use a traditional handset—or a phone call in general—until a deeper level of conversation is warranted. When this is the case, millennials will schedule these conversations ahead of time if it’s possible. Why? Because we’ve grown up using communications technology, and chatting digitally via IM or Text message is instinctive to us. So if we have a question or request that can be answered or discussed quickly, you can bet an instant message of some kind is going to be our preferred method.

Soft Phone

What it is: Softphone functionality allows employees to use their computers to send/receive calls, perform desktop video conferencing, and use advanced call forwarding and web-browser dialing.

Why it matters: Millennials love VoIP technology. Check any one of their phones and you’ll find at least one favorite consumer VoIP application. We use them all the time to chat and videoconference with each other. In fact, consumer softphones are so popular with millennials, that we use them personally, and, as a result, softphone applications are becoming more popular and prevalent with SMBs who are trying to attract millennial innovators—i.e. startups, small businesses, marketing and advertising verticals, etc. When you factor in the ever-growing mobility trend, you begin to understand and see that the need for these tools in the enterprise office is not specific to millennial workers alone.

Smart Directories

What it is: Online Smart Directories provide a desktop view of any person or extension in the enterprise, and that person’s availability via a simple search feature.

Why it matters: Millennials have grown up “searching at the speed of Google.” We are instinctive researchers, and our instincts tell us that somewhere online we’ll find the wisdom we seek. So it is incredibly impressive when our UC client can look up any person and any extension in the enterprise via a simple search feature. In fact, this is one of the pleasantly surprising benefits to using enterprise-level UC over a consumer-based option, and something that most millennials may not inherently expect.  

Hard Phone

What it is: The device that a user holds to the ear to hear the audio sound through the receiver.

Why it matters: Contrary to popular opinion, there are millennials who are perfectly comfortable picking up the desk phone, and I believe it is inaccurate to say that there is a straight refusal on millennials’ part to use them. Hard phones are great when sitting at a desk working, so long as they are easy to use and have advanced features that allow us to tailor the phone experience to meet our individual needs. Older handset models can be difficult to learn how to use with 100 page handbooks and overtly complicated keypad functions. Unified Communications enabled phones are usually linked to a user’s PC through a UC desktop client, making it intuitively easy for millennials to set-up and access advanced calling features with a few mouse clicks. This client is usually integrated with the enterprise’s messaging and email platforms, making it identifiable to the mobile experiences we’ve come to know.

Final Thoughts

For my generation, work is something we do and not somewhere we must go. So we need tools that enable mobility. That being said, we are not opposed to traditional forms of communication. We still use email. We still make phone calls. We will continue to do so. We’re not going to stop using them just because we get a new tool that has an instant messaging feature.

Most importantly, we understand there is a need to respect others’ communications styles. So if our co-workers prefer phone calls to IMs, we can make that adjustment. In many cases, successful adoption of new communications styles requires management of generational expectations, not just software training.

So, all of this is to say that Unified Communications can unify the multi-gen workforce that most businesses have, and should more than satisfy millennials’ needs through the UC system’s features.

 Are you excited to learn more about millennials and Unified Communications?  

Check out the white paper:  Empowering the Millennial Work Style with Unified Communications   

 

NEC Millennial Work Style Unified Communications

 


 

 

 

Topics: SMB, Unified Communications, Collaboration, Enterprise Communications, VoIP

5 Ways to use Social Media at the 43rd Annual ACUTA Conference in Dallas

Posted by Elizabeth Miller on Mon, Mar 31, 2014 @ 07:49 AM

describe the imageThis year’s 43rd Annual ACUTA conference and exhibition, which focuses on technology and communications in higher education, will be taking place near NEC headquarters here in Dallas, Texas. 

Conferences like ACUTA used to be simple. You registered, showed up for the event, went to a few workshops, got some free snacks, had a conversation or two, and went home. It was easy—one or two days of learning, and then back to work.

But social media has changed all of that. The nature of conferences has changed from local affairs to global showcases with interactions between attendees occurring well before and after the event itself takes place.

There are still those attendees though, who are so focused on getting as many in-person interactions out of their workshops, sessions, and conversations as they can, that they forget— or choose not—to utilize social media during the actual show.

This, however, wouldn’t be the best way of going about things. Why? Because social media tools actually empower you to accelerate the networking process, make higher-quality connections, and feel more comfortable in a setting that, for many, can be challenging (i.e. lost luggage, a restless night, can’t find your co-workers etc.). 

As local residents and longtime ACUTA attendees, here are our top five social media tips to help you get the most from your ACUTA conference time and money:

1. Join the pre-party.

As social media use continues to be embraced by the public, we see online conversations start well before the conference convenes—usually weeks in advance. The ACUTA event has several social media outlets that you can utilize to follow the interactive discussions taking place before the conference. These tools also will usually allow you to see who will be attending, to set up pre-conference meetings, to find out what the trending/hot topics are, and to judge the overall traction the conference is or is not gaining among your influencers and those you influence.

With tools like Twitter or the official conference app, you can actually “meet” several people in advance of the show.

Several ACUTA conversations are already taking place on LinkedIn, Twitter – where the official show hashtag is #AcutaConference14, and Facebook.

2. Eavesdrop on the other sessions.

Most of us study the conference agenda well before the show date and select sessions or full tracks that pique our interest. But what happens when the panel starts and you quickly realize the topic or viewpoint is not what you were interested in originally?

Social media gives you the opportunity to eavesdrop on the digital conversations happening in the other session rooms. This gives you the opportunity to discover more energetic exchanges that are equally or more relevant to your business than the one you are attending.

3. Make better contacts.

Social media gives you the opportunity to get to know new contacts before you ever sit down with them. With tools like Twitter and LinkedIn, you can research their backgrounds to find where your common interests are, what conversations they are most active in, and learn a little about them as attendees. Then, when you schedule a time to grab a cup of coffee or talk shop between sessions, the time both of you spend together will be much more productive than it would have been pre-research.

This gives you the opportunity to attend unofficial gatherings of attendees that usually take place at conferences. Many times these can be some of the most satisfying and productive networking events at the show. It also gives you the opportunity to stay in touch (on social media) long after the event, which in turn nurtures more meaningful deals and partnerships.

4. Have fun record-keeping.

Think of social media as taking notes, with the advantage of having dozens or even hundreds of others also taking notes and sharing them with you. This means your travel log is full of robust information that you can take back to other members of your team that didn’t get the opportunity to attend.

Social media also gives you the chance to pick up quotes and statistics from the sessions you don’t have the time to attend, which can help spark further discussions and connections. And finally, attendees can use social media to interact directly with speakers. So you get an additional opportunity to chime in with your point of view, agree or disagree, and have a robust discussion with leading thought leaders in your industry.

5. Discuss after the show.

Social media can actually help you manage your new contacts after the show, should you meet other attendees from whose technology experiences you want to learn more (or vice-versa). You can also use it to keep in touch with vendors whom you’ve met during the show. With so many different ways of keeping engaged—Facebook, LinkedIn, Twitter—you can easily maintain new contacts virtually, at least until you can get back to your office and follow-up with them more officially.

If you are interested in discussing with us the advancement of higher education communications and collaboration technologies, then you should visit us this year at the show—taking place at the Hyatt Regency in downtown Dallas.

Attendees and Speakers who will be Live Tweeting from #AcutaConference14:

If you are following a participant or vendor this year, or would like to learn more about NEC, give us a shout-out in the comments.  

 

Topics: Education, Collaboration, Mobility